The YouTube mobile app is starting to hide its countdown timer and grayed-out skip button when it plays ads. The skip button now only surfaces after a user has watched a specific portion of the ad, ...

It may only take a few seconds for the "skip ad" button to appear on a YouTube video, but sometimes that wait feels like an eternity. Unfortunately, some users have been forced to wait far longer, ...

YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video ...