In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

A lead magnet is a free resource or deal offered by marketers to customers in exchange for their contact information. They are a tool for capturing leads and building a list of interested prospects.

Apple has always gone for the minimalist look in anything it makes, and now new documentation suggests it wants to do away with unsightly zippers, clasps, and fasteners and use magnets instead. Maybe ...