IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It's being deceptively marketed as a safer alternative to vaping and smoking.

Innovation, design, change, creative revolution. Philip Morris Italia, in collaboration with Vogue Talents, launches IQOS MASTER STYLE, a scouting initiative to support the most promising young ...

What is Iqos, though, and how is it any different from a vape? Altria began developing Iqos with cigarette behemoth Philip Morris before the companies split in 2008, according to CNBC.

PMI U.S. today announced the introduction of its IQOS heated tobacco system in the greater Fort Lauderdale area. The “Be the First” pilot program will give F ...

IQOS ILUMA i is the latest and most innovative addition to PMI's growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.

WASHINGTON — The Food and Drug Administration said Tuesday that it would permit the sale of IQOS, a “heat not burn” tobacco device made by Philip Morris International, in the United States ...