Spotify has decided to venture into the bizarre world of Roblox, launching an "interactive world" with plans to allow "artists to connect with fans." Oh, and sell virtual merchandise of course.

Spotify enters the metaverse with Spotify Island on Roblox The company says it's the first music streaming service to join the platform.

Spotify is bringing Spotify Island to Roblox, a set of virtual music-themed islands that let players make music, purchase merch, and play games.