E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with sister ...

Beekman baby goats take over e.l.f. Cosmetics’ e.l.f. UP! for a kindness, cuteness overload. OAKLAND, Calif., November 13, 2024--(BUSINESS WIRE)--e.l.f. Cosmetics ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically designed to ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 59 min 10 sec ago By Adrianne Pasquarelli - 1 hour 24 min ago 1 hour 56 min ago By E.J. Schultz - 3 hours 4 min ago By Jack Neff - ...

The e.l.f. UP! tycoon experience champions growth and community for every eye, lip, face, paw and fin TORONTO, Nov. 9, 2023 /CNW/ - e.l.f. Cosmetics and e.l.f. SKIN ...

Roblox is an extremely popular online gaming platform. Far from giving signs that it is shutting down, last year, the company announced a series of upgrades. In fact, on Aug. 22, the company's stock ...

CBS News documented dozens of swastikas and at least a dozen instances of hate speech targeting minority groups across Spray ...

Roblox is suing YouTuber Schlep, raising questions about the implications for content creators and the gaming community. This ...