From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega.

It's now easier than ever for Roblox creators to work on new games featuring beloved franchises like Twilight, Squid Game, and more.

A new Roblox initiative will allow some creators to get paid for fan games based on Like a Dragon, Stranger Things, and more popular IPs.