Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

My point being: descriptive realism does have prescriptive implications, but those implications do not include some kind of obligation to follow a prescriptively realist foreign policy.

The authors advocate the conscious use of descriptive and prescriptive theory to promote ethnic-sensitive practice. They describe the nature and complementary functions of descriptive and prescriptive ...

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The first rule of prescriptive analytics is that you do not talk about prescriptive analytics—not before you've paid your dues in descriptive, diagnostic, and predictive analytics.

Actually, we didn’t say it. Bill Haefeli, in a way, did, in this recent cartoon, which caused one of our vigilant readers to take us to task thusly: I was surprised ...