Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

Rakuten TV, the European streaming platform, has revealed findings from its survey, A Clearer Picture, exploring UK ...

Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

However, Vijay Rao, SVP of partnership sales at Tubi – the lone “maybe” from earlier, in case the context clues weren’t obvious – was less dismissive of the concern that programmatic could eventually ...

The post tvbeat & Spectrum Reach Launch Programmatic Linear TV Solution To Expand CTV Advertising Using Traditional TV Ad Inventory originally published on TV News Check.

It’s hard to say. Performance-oriented The sheer number of CTV channels available right now makes it an ideal performance channel. When brands can identify audience targets that match their criteria ...

CTV pause ads on Fubo drive 33% more brand engagement than video ads alone, according to the Company’s internal data, reinforcing the power of the interactive ad format.

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, recently announced a strategic partnership with LG Ad Solutions to speed up addressable advertising in the connected TV ...

Like The Trade Desk, PubMatic, Inc PUBM is gaining from growth in the CTV business, which bolsters its strategic positioning in the high-growth programmatic video.

To advertise effectively, drive conversions and remain competitive, businesses need to experiment with CTV marketing and also keep an eye on its trends.

If he were alive today, Willie Sutton would probably work in the programmatic CTV advertising business. Why would Willie Sutton pick CTV advertising? CTV advertising is where the money is.