If you read the latest analyst forecasts or industry headlines, a clear narrative emerges: programmatic is taking over connected TV. The reality is more ...

Programmatic advertising tends to be associated with the advertisements we see on our smartphones, laptops and smart TVs. However, this technology also allows marketers to reach their audiences via ...

Recently, a deep learning-based intelligent advertising platform BIGO Ads has once again passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK), becoming one of the few ...