(Ask Your Target Market) today announced the launch of Conversation AI, a significant enhancement to its insights technology ...

Quantitative analysis provides objective, measurable data (like returns and volatility), while qualitative analysis offers context and narrative (like team structure and investment philosophy).

The different outputs of your analysis let you use the qualitative output to check what the quantitative data says and to keep the extra information for additional action.

In this article, we look at qualitative and quantitative elemental analysis sub-classes and some of the main techniques that fall into both categories.

This article will look at quantitative and qualitative data research, and will discuss the merits and advantages, as well as the potential drawbacks and limitations of each methodology for marketers.

Integrating qualitative and quantitative research can make your data more actionable, allowing you to improve customer experience and boost marketing efforts.

John Willis discusses how Computer Assisted Qualitative Data Analysis and a QDA approach can be used to analyze group, leadership interviews to better understand Digital Transformation outcomes.

BOSTON-- (BUSINESS WIRE)-- QSR International, developer of powerful data analysis software, announced the launch of NVivo 12, the latest version of its popular mixed methods research tool used by ...

Communications metrics are a controversial subject, especially when it comes to the quantitative vs. qualitative debate. The media ecosystem is constantly evolving, and comms professionals don’t ...

Qualitative data is typically as useful as quantitative data, but it requires more deliberate extraction of useful information since the research is more thought, opinion, or behavior-based.