Yet many CFOs and CEOs still insist on judging marketing by a metric they also realize doesn’t tie to annual recurring ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The convergence of artificial intelligence (AI) and 5G technology is driving the demand for ...

Bot creators now have a new way to make money with Poe, the Quora-owned AI chatbot platform. On Monday, the company introduced a revenue model that allows creators to set a per-message price for their ...