Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive structures and broadening monetization channels. The company’s strategy is ...

While it's unlikely every creator will use rewarded ads, now that they are about to launch on Roblox, expect to see the practice used more and more in your favorite Roblox games.

Super League Gaming expanded its revenue-generating capabilities on the booming Roblox platform, buying ad-tech company Bloxbiz for up to $17.5 million in cash and equity.

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...