Alo Yoga Further Bridges Its Virtual and Physical Community With Refreshed Sanctuary on Roblox

The Alo Yoga Sanctuary on Roblox is getting a refresh in partnership with Sawhorse. Originally launched in 2022, the Alo Yoga ...
Retail Dive

Alo Yoga refreshes Roblox world with virtual, in-person rewards

Alo Yoga is targeting a younger demographic through updates to its Alo Yoga Sanctuary in the Roblox immersive world, tying its stores to additional game content. The brand’s virtual experience now ...
Retail TouchPoints

Alo Yoga Gets Physical in Roblox with In-Store Integration

Activewear brand Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration that will let users unlock virtual rewards in the brand’s real-world stores. The biggest ...
Yahoo

I Tried Yoga in the Metaverse. It Was Not What I Expected

In case you missed it, the future has arrived. You can now buy clothes, travel, hang out with friends, and even practice yoga in the metaverse. Yes, yoga and meditation has officially come to the ...
CNET

Shopping in the Metaverse Could Be More Fun Than You Think

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...