Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21.

Mattel and metaverse game developer, Gamefam, have announced the upcoming launch of ‘Barbie DreamHouse Tycoon’ on Roblox on 6 October. After recording 3m unique visits in beta, the first-ever official ...

Barbie Dreamhouse Tycoon will be available on mobile platforms as well — but it’ll also be on the other platforms where Roblox exists: PCs (including Mac), the Xbox One, and the Xbox Series X.

Barbie has previously been integrated into other Roblox games, but DreamHouse Tycoon marks its first solo game. “With the release of the film earlier this year, we felt it was time for Barbie to stand ...

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...