Roblox is a popular gaming creation platform that sees millions of users playing daily. So what is Roblox, and why is it always thriving?

Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space.

It’s unique in that practically everything on ROBLOX is designed and constructed by members of the community. ROBLOX is designed for 8 to 18 year olds, but it is open to people of all ages.