Social gaming platform Roblox is bigger than YouTube among kids - and it's paying out a lot of money to the next generation of video game developers.

Hopefully Roblox is able to lure in a more diverse audience. The more the site’s successful developers represent the broader society, the better.

Roblox is a gaming platform where players can play and develop games. Launched as DynaBlocks by David Baszucki and Erik Cassel in 2004, it eventually transformed into Roblox, which went live in 2006.

Roblox, the gaming company that went public earlier this year, has lessons for other internet outfits aiming to attract younger users even as its own audience gets older.

Roblox has launched a game to help raise awareness about Type 1 diabetes in partnership with nonprofit JDRF.

Top Roblox creators are earning as much as $50,000 a month, as the user-generated-content platform continues to grow and evolve.

Developers, illustrators, animators and producers attend the Roblox conference in San Francisco on Thursday, Oct. 14, 2021. The company, which went public earlier this year, has lessons for other ...