E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, joined forces with Beekman 1802 to celebrate World Kindness Day with an all-new game within e.l.f.’s Roblox ...

E.l.f. Beauty is using TikTok, Roblox, and Twitch to find new customers. These platforms are contributing to strong sales for ELF. Chief Brand Officer Laurie Lam broke down the beauty company's ...

The 2025 Roblox Innovation Awards unveiled its winners during a ceremony at the San Jose Civic Theater Saturday ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. The e.l.f. UP! experience on Roblox is gamifying the ...