The Roblox toys recreate some of the most popular games, characters, and developers in physical form. It's Roblox first foray into merchandising and a major entrance into retail as the company ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million ...

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...

Roblox may not match the hit "Baby Yoda" character toy sales anytime soon, but it's a good start. A NERF game on the Roblox platform could be a fantastic marketing move too.

User-generated game platform Roblox is launching a toy range based on player-designed characters. The Roblox platform was originally launched in 2006 and is now available on iOS and Android as well as ...

The toy maker has a history of inking lucrative partnerships with fellow entertainers. It's but another indication that Roblox has real sticking power with its young user base and a new way to ...