Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

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From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig. By Tony Maglio Minecraft just blew away expectations at the box office, and if ...

While Roblox shareholders have also certainly noticed the early success of A Minecraft Movie, the market is not sending clear signals.