User-generated content (UGC) is content created by users or customers on platforms like Reddit, Quora, or website forums and community channels. UGC now plays a critical role across the digital ...

User-generated content has been in the gaming industry for decades now, with mods for games like Half-Life and Counter-Strike being some of the earliest examples. While modders can break down a game ...

If you haven’t used the power of user-generated content (UGC) to create trust and authenticity with your audience, you're missing out. In this article, I'll offer actionable strategies for how to ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

PlayMakers has raised $1.5 million in pre-seed funding to boost user-generated content across a wide spectrum of games. Founded just a year ago by Ilan Nabeth, Maxime Niankouri, and Costantino Carrega ...

During its Investor Day 2024 presentation, publisher Electronic Arts shared a concept video called "Imagination to Creation." In the video, two players built a game experience with AI tools by ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. PlayerUnknown's Battlegrounds (PUBG) isn't quite the genre-leading giant it was back in 2017, ...