Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, specialized team. I’ve watched many talented entrepreneurs rely on “random ...

Over 300 app professionals convened to discuss AI integration, revenue strategies, and platform policy changes affecting mobile app growth.

VidCon tapped Sarah Tortoreti as VP of marketing to head up the digital-creator and video confab’s promotional strategies worldwide. Tortoreti joins VidCon from Viacom‘s Nickelodeon, where she was ...