The task of forecasting future sales estimates can be a difficult one, even when the forecasters have substantial data from the company's previous sales history to act as a guide. In these instances, ...

Small-business owners pay an awful lot of attention to demand when building their sales forecasts. Demand forecasts tell entrepreneurs not only what products consumers may buy but also what products ...

NBC-Universal (NBCU), a subsidiary of the General Electric Company (GE), implemented a novel demand prediction and analysis system to support its annual upfront market. The upfront market is a brief ...