US businesses lined up behind Donald Trump in last year's Presidential election and now they're seeing the consequences: ...

Emanuele Morelli A single Midjourney-generated image, a lone billboard for Shein perched above a mountain of textile waste, lands harder than any 60-second PSA. By weaponizing the very AI that fuels ...

A new study, ‘The Attention Dividend’, reveals premium large format digital out of home (DOOH) attracts five times more ...

One of London's more eagerly-awaited creative start-ups is officially launching, Ace of Hearts founded by former adam&eveDDB ...

At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his ...

Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB, was banned for encouraging dangerous driving by showing a car chase with a man doing fast, ...

Persil x Arsenal Every Stain Should Be Part of the Game by MullenLowe Six in ten girls leave sport because they’re scared of period stains. Think about that. We celebrate mud, sweat, even blood from a ...

A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building ...

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer ...

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign ...

Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR stakes, relentlessly plugging its AI capabilities at the same time as it's been fending off cr ...

Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows ...