The Incorporated Society of British Advertisers (ISBA) has appointed Simon Michaelides as its next director general, ...

The tool, called Price Check, provides users with a pricing study using standardised questions, which is generated using AI.

Audience measurement and analytics firm Nielsen has had its contract extended until 2029 for measuring television viewers in ...

The tool, called Creative Data Feed API, will allow users to access what AI-generated advertisements drive emotional ...

The US would benefit from an open, universal watermark to support improved media measurement, the Coalition for Innovative ...

Reflecting on a recent conversation with a former client, Samantha Elliott questions how the industry can better measure the ...

Virginia Weil, Ipsos global service line leader, innovation, and Billie Ing, Ipsos global head of practices, Strategy3, said: ...

Ben Page, chief executive at Ipsos, said: “We are delighted to welcome The BVA Family teams to Ipsos. They now benefit from ...

Insights and strategy company Radius Global Market Research has appointed former GutCheck leader Rob Wengel as chief ...

A customer transformation programme has one goal: to increase Customer Salience within an organisation. To do that we need to ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...

Data collection services business Norstat has acquired business-to-business (B2B) and business-to-consumer sample firm Sample ...