In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

Bold ideas are everywhere, but for many marketers, the biggest challenge is execution. That might be about to change.

Expert anthropologists Abigail Posner and Tom Maschio have observed a new aesthetic of influence inspired by the growing ...

It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin ...

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

‘The Break Machine,’ which appeared last week in New York, is the latest activation from Edelman and Pure Leaf. It’s a street ...

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

The streamer’s ‘Dive-in Theater’ activation reimagines poolside movie nights as cinematic throwbacks.

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t ...

A Jet2 ad is now the sound of the summer. System1’s Andrew Tindall believes this is just our latest reminder that jingles ...