A "big" change could be coming soon to 23XI Racing. It's been an up and down season for 23XI Racing in the NASCAR Cup Series.

The 13 Cup Series teams that are not directly involved in the lawsuit and countersuit between 23XI Racing and Front Row ...

Michael Jordan's brand teams up with Swarovski Crystals to surprise 23XI Racing's female employees with a sparkling gift.

With the Coca-Cola 600 just days away, 23XI Racing provided an update on Bubba Wallace's latest sponsorship deal. Wallace is ...

Is Bubba Wallace back in the Coca-Cola Racing family? It sure seems that way ahead of the Coke 600 at Charlotte Motor ...

XI Racing announced on May 22, 2025, that Bubba Wallace's official soft drink partner, Coca-Cola Consolidated, will become the team's new sponsor amid their legal battle with NASCAR.

The Race Team Alliance has filed a brief in the ongoing 23XI Racing and Front Row Motorsports case with NASCAR, while stating ...

XI Racing announced today that Coca-Cola Consolidated has joined the team as an official sponsor and the official soft drink partner of Bubba Wallace and the No. 23 team. Based in Charlotte, N.C., ...

Corey Heim feels destined to be the future of Toyota in the NASCAR Cup Series. Dale Earnhardt Jr. recognizes that, but there ...

XI Racing has confirmed they have partnered with Coca-Cola Consolidated for the 2025 NASCAR season as an official sponsor.

Pinnacle Financial Partners and 23XI Racing announced an expanded partnership on Tuesday, which will see the companies extend their longstanding partnership in ...

Gone are the days of season-long sponsorships. But a new TV deal and international expansion have team execs seeing increased ...