Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by ...

Prime Video executive Vernon Sanders pulls back the curtain on the streamer's strategy for winning in the YA space.

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

The Sydney Sweeney American Eagle ad didn’t just sell jeans – it sold a narrow ... The country is less than 60% non-Hispanic white. Among Gen Z, that number drops to just over 50%. In that context, ...

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...