Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the colors of the Super Bowl logo happen to match at least one of the teams ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Qatar to Host the FIBA Basketball World Cup 2027 . This marks a significant milestone as the tournament prepares to debut in ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Instead, Walmart gave its logo a makeover fit for modern times ... the internet’s response and more fascinating facts about Walmart’s history and future. Get Reader’s Digest’s Read ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

After a decade of construction, all six lines of a new 176-kilometer, 85-station Riyadh metro rail system have opened, with the final line launched Jan. 5. Three consortia comprised of 19 ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...