The movement is known as "The Latino Freeze," and the idea is for Latinos to stop shopping at big stores and restaurant chains like Target, Walmart and McDonald's; places that recently rolled back ...

A growing backlash against national retailers that have started eliminating or rolling back Diversity, Equity and Inclusion ...

The "Freeze Latino Movement" exists to dissuade the consumption of U.S. products that do not support DEI initiatives.

In early 2025, a rumor that Coca-Cola called U.S. Immigration and Customs Enforcement agents on its own immigrant employees ...

When Donald Trump reentered office, one of his first calls to action was to end several DEI initiatives in the federal government.

Donald Trump mocked pop star Taylor Swift after the singer was booed Sunday at the Super Bowl during the Kansas City Chiefs ...

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ...

The companies being targeted in the boycott include notable names such as Coca-Cola, Walmart, McDonald's, Starbucks, Costco, ...

The movement, known as a "buycott," is the opposite of a boycott, encouraging consumers to actively support companies with ...

Coca-Cola, In-n-Out amongst businesses targeted in recent boycott movement fueled by announcement of DEI rollbacks ...

This is part of an effort by a group called Freeze Latino Movement to boycott American companies while poking fun of the ...