Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Commercials have long been a huge part of ... Eats Here's a look back at all the USA TODAY Ad Meter winners: 2003: Budweiser, "Football-playing Clydesdales turn to zebra referee to review call ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

Or a dog seeking healthier food to live a long ... displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people wil ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

It's marketing's biggest night! Outside of the actual game and the famed halftime show, many viewers tune into the Super Bowl ...