Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

viewers might not even notice the omission of one of Budweiser’s biggest commercial stars of the last decade: a yellow lab.

Or a dog seeking healthier food to live a long ... displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...