The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

OpenAI just gave itself a full rebrand, complete with a new typeface, logo, and color palette, as explained to Wallpaper in an interview about the process behind the changes. You’ll have to look ...

The refreshed logo features an energized icon and modern fonts that embody the company's focus on service and reliability. The updated color palette introduces an industrial slate gray-blue alongside ...