Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Sources say that the all-in cost for a Big Game commercial this year is $10 million-$12 million on the low end, and $20 million plus on the high end.

Swift had 54 seconds of screen time during the CBS broadcast of Super Bowl LVIII, which lasted four hours and eight minutes - ...

The Super Bowl is about much more than football these days. There’s music, star-studded commercials and, most recently, ...

On Tuesday, Feb. 4, Uber Eats released the extended cut of their 2025 Super Bowl commercial starring Matthew McConaughey. The ...

Whether it's fine German cuisine, barbecue, lobster pot pie or mac and cheese, Reid loves it and loves bonding with his players over food.

Instacart's Super Bowl commercial hinges on celebrities who are extremely tough to manage: mascots from Procter & Gamble, ...

As TV's biggest stage, Super Bowl LIX is a huge opportunity for advertisers -- a chance to reach a massive audience that's as ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's ...

How to make your Super Bowl meal a little healthier without feeling like you’re missing out on your favorite appetizers.