Fox has secured an eyepopping $8 million for 30 second ad spots during the game, a new record, and brands pour millions more ...

On Tuesday, Feb. 4, Uber Eats released the extended cut of their 2025 Super Bowl commercial starring Matthew McConaughey. The ...

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Seal has never been in truer form than in Mountain Dew's new Super Bowl commercial, which premiered Wednesday (Feb. 5), ...

It was 25 years ago that Atlanta hosted the Super Bowl for the second time. It was one that many fans, players, and visitors ...

Millions of Americans will tune into the 2025 Super Bowl on Sunday not only to watch the championship game, but also to check out the big-budget commercials from some of the nation's biggest ...

A sharply partisan political environment has shown advertisers face risks when tackling issues ahead of Super Bowl Sunday.

A new Super Bowl ad for the Hershey’s-backed treat will show ... “Our hope is that it will cut through the noise and that it will resonate with people in a bit of an authentic way.” ...