The name of Maria Grazia Chiuri, the creative director of Dior, was highly anticipated, but the chosen one to lead Gucci has been Demna, the man who revolutionized Balenciaga. The fashion game continues.

Said Gucci CEO Stefano Cantino in the statement, “I have always admired Demna's creative approach, that is both unique and powerful. His ability to honor the iconic legacy of a brand while embracing a modern sensibility is extraordinary.”

Of all the names rumored for the Gucci role over the last month—and there were a lot of them— Demna, who was announced as its new artistic director today, is both the most obvious and the least.