Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

What is Roblox? ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is ...

Escape the Tsunami is a training game mixed with the obstacle genre. The game’s main hook is to become fast enough to reach the endzone before the Tsunami sweeps you away. Earn ‘Wins’ for completing ...

The online video game purveyor is apparently not doing as well as it could in the sale of its in-game currency.

There are plenty of tycoon games on Roblox, but few are as ambitious as Airport Tycoon. Players can build their very own airport, stock it with airplanes, and then take to the skies, exploring the ...