Most Super Bowl viewers live nowhere near Shane Gillis, Post Malone and Peyton Manning. On Sunday February 9, the people who help sell Bud Light hope they see the trio as just three more of their friends or neighbors.

Post Malone saves the day in a new Bud Light commercial set to air during the Super Bowl. The singer helps throw an epic neighborhood block party, minor property damage included. A pairing between celebrity and brand has never been so natural,

The “Big Man” ad aims to be a throwback to classic Budweiser campaigns. The Bud Light Frogs, “Wassup” guys, Puppy Bowl, and the donkey who dreamed of joining the iconic Clydesdales were all pop culture phenomena with universal appeal.