McVitie’s issues biscuit museum with warning over long-running Jaffa Cake debate - Company addresses hotly-contested question ...

“From sponge to plinth, we’re excited to unveil a new exhibition today, dedicated to one of the nation’s favourite biscuits ― ...

Although WMH has retained the packaging’s bright blue background and orange-peel typeface, it has consigned the brand marque to a small, personalised tag in the corner of all packaging. ... McVitie’s ...

MCVITIES has rolled out a new flavour of Jaffa Cakes and shoppers are divided. The brand has launched plenty of alternatives to the classic orange over the years, but this one has been accused of t… ...

It was 1999 when McVitie’s famous total eclipse Jaffa Cake advert came out. If you’re over 30, you know the one. ‘Full moon. Half moon. Total eclipse.’ Oh how we laughed as we did the same ...

One thing the British take very seriously is tea and biscuits. So the results of a new study may enlighten or enrage you, depending on how you define 'biscuit'. A poll has revealed the Jaffa Cake ...

Despite many arguing it is not a biscuit, the Jaffa Cake withstood 116 dunks over three minutes and 16 seconds before breaking. The Chocolate Leibniz came in second place with a respectable 80 ...

McVitie’s Jaffa Cakes this week unveils the first significant overhaul of its packaging in a decade, designed by Williams Murray Hamm. The revamped packaging, which is being applied to all of the ...