PayPal is investing in artificial intelligence and other new technology and services for consumer and business users. PayPal has amassed a trove of historical payments data over the years, giving it ...

Tax season may be wrapping up this month but H&R Block will soon have a new top marketer who is just getting started. The tax prep company announced today the hire of Jill Cress as chief marketing ...

PayPal Hopes New AI Ad Platform Will Boost Retail Marketing The company says transaction data from its 400 million customers will let retailers identify and target potential customers with more ...

Most recently, Cress was vice president of brand marketing for PayPal, which also owns Venmo. At that company, she led a brand strategy and redesign for both companies, the release said. She also ...

PayPal has acquired Jetlore, an artificial intelligence (AI) prediction platform, for an undisclosed sum. The solution provider works with retailers including Uniqlo, JCPenney and Nordstrom Rack to ...

Here are four strategies I recommend for companies seeking to maximize marketing effectiveness during times of uncertainty. 1. Ensure you are making data-driven decisions.