Super Bowl ads in 2025 achieved an RX Score of 43 ... often underrepresented in high-profile advertising. Meanwhile, a 54% drop in celebrity-driven ads suggests that brands are moving away ...

West also spent in the neighborhood of $7 million to air a commercial on the CBS broadcast of the Super Bowl. Swift was shown ... the broadcast, totaling 54 seconds of air time in the game telecast.

West also spent in the neighborhood of $7 million to air a commercial on the CBS broadcast of the Super Bowl. Swift was shown on the broadcast in the Kelce suite and in a few other shots throughout ...

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

Growing up, I was always eager for the Super Bowl. My eagerness was not for the game, however, but for the advertisements. Back then, companies went all out for the couple of seconds of allotted ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By Ewan Larkin - 1 day 20 hours ago By Bradley Johnson - 1 day 20 hours ago By Tim Nudd - 1 day 21 hours ago ...

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Super Bowl 59 kicks off soon, but the Ad Bowl has already begun, with glimpses of celebrity-backed ads circulating online. Brands annually pay big bucks to advertise during the game, and the rates ...

It makes sense that Rocket is returning to this year’s Super Bowl with an ad described as interactive ... one that felt like home.” In its past ads, Rocket has utilized celebrities like ...

millions of others eagerly await the Super Bowl commercials. The biggest bets aren’t necessarily on the game. They come in the form of costly product placement. The annual Super Bowl tradition ...

Kanye West reportedly lied to an advertising agency in order to run an antisemitic ad during the Super Bowl — switching out the content on his website after the commercial aired to plug a ...

The stars of the slot: women. The 60-second "So Win" commercial aired during Super Bowl LIX and featured eight female athletes, delivering a strong message about the perception of women's sports.