From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

After detailing her plastic surgery, Kylie Jenner has shared another beauty secret with fans. On Wednesday, June 4, the mom ...

It helps absorb the skincare, iron out fine lines and wrinkles. It just gives me a good contour, it minimizes my pores,” ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

Like the name suggests, this summer hair trend mimics the coloring of a fox’s tail, creating a gradient that shifts from red to black at the tips. "Foxtail hair is different from anything you've ever ...

That’s why most brow and color pros recommend seeing a trained professional, especially for your first time. A licensed tech can safely lighten your brows while helping you land on the right tone and ...

Seventeen global e-commerce giants—including Amazon, TikTok, SHEIN, TEMU, RedNote, and Alibaba—gathered in Yiwu, the renowned ...

TikTok users hailed the pup for assisting his pregnant owner, as one commenter suggested that he was wished her "good luck ...

Industry publications back up her observations. Harper's Bazaar UK recently named "dark, short nails" a standout for 2025, ...

Discover how Rael grew from $2M to $100M in revenue by disrupting the $52B feminine care market with K-beauty innovation, ...

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...