TikTok popularized short, vertical video content. After seeing its success, many platforms, including YouTube, have tried to leverage the app's popularity. Now, a wave of new features makes ...

YouTube Shorts are about to get a longer playing time. The video platform’s TikTok-like short-form format will triple the maximum length of videos, boosting it from 60 seconds to 3 minutes.

YouTube notes that it will still count view time and label that under “engaged views” in the advanced creator settings. This way, users can still see which Shorts are seeing further engagement.

As of March 31, 2025, YouTube will add a view to your YouTube Shorts view count at the moment your shortform video begins to play. There is no view time requirement anymore for a YouTube Shorts video.

YouTube is changing how it counts views on YouTube Shorts to give creators a deeper understanding of how their short-form content is performing, the company announced on Wednesday.

Like TikTok, ads on Shorts appear between videos in the feed. (The company began experimenting with ads on Shorts in May.) Revenue from the ads will be pooled and split among creators, Mohan said.

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...