Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks' CEO Scored in His First Year. Now Comes the Hard Part. Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain's brand. Wall Street thinks ...

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

CEO Brian Niccol believes speeding up Starbucks’ customer service could hold the key to turning around its in-store sales ...

Known for generating massive gains for investors, Chipotle and Cava Group have seen their stocks fall mightily to 52-week lows following their lackluster Q2 results.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at ...

Starbucks is brewing up some new technology with the hopes of turning around sluggish sales. The coffee chain is launching a ...

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...