IBM has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics ...

IBM has announced a partnership with Formula 1 team Scuderia Ferrari HP, with plans to develop a mobile app offering a better ...

IBM (IBM) has entered into a multi-year agreement with Ferrari (RACE) to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, ...

Ferrari (IT:RACE) has released an update. Ferrari has announced a multiyear partnership with IBM, set to begin in January 2025, making IBM a ...

considering IBM’s other sports sponsorships are with top-shelf properties, including long-standing deals with USTA/U.S. Open, the Masters, Wimbledon and a recent agreement with the Ferrari F1 team.

Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The deal, ...

ARMONK, N.Y., Nov. 8, 2024 /PRNewswire/ -- IBM (NYSE:IBM) today announced it has entered into a multi-year agreement with ...

Technology giant IBM signs on as the Italian motorsport outfit's fan engagement and data analytics partner from 2025.

The partnership aims to use IBM expertise and tools across Ferrari’s digital and on-track fan experiences and engagement.

Announcing the new deal in an official statement on their website, Ferrari promised that it would propel the team into a 'new dimension' when it comes to fan engagement and digital, with Lewis ...