With over 400 million Formula 1 fans around the globe, Scuderia Ferrari and IBM have teamed up to develop a reimagined mobile ...

These insights are generated by LLMs on watsonx, including IBM Granite, and are embedded within the AI-generated race summaries and other Scuderia Ferrari HP content. Alongside Race Center ...

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

Frédéric Vasseur, Ferrari HP Team Principal, joins 'Money Movers' to discuss what the IBM partnership allows the company to do, how critical fan engagement is to the sport, and much more.

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of nearly ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of ...