All the iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped to handle the new technology, which the company is marketing as “Apple Intelligence.”

The iPhone 16 and 16 Plus will be available in new colors and get a customizable Action button that had been available only on higher-end models, Apple said during a presentation Monday. There’s also a more powerful chip and a new Camera Control button that lets users snap pictures and access camera functions.

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest iPhone.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple's latest smartphone, the iPhone 16, will be available in stores starting today, following disappointing Wall Street feedback from pre-order data.

Friday is finally here and so too is the new long awaited iPhone, the iPhone 16 Apple watch series 10 and Airpods four in stores today.