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Over 60% of advertisers were first-timers in Tata IPL 2025: Report
Tata IPL 2025 attracted 425+ advertisers, with 270 debuting brands and 32 using third-party measurement across 9 categories, ...
JioStar’s Sports Chief Reveals Billion-Viewer IPL Strategy at APOS
JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS ...