Pop Mart's revenue jumped 204.4% year on year to 13.88 billion yuan ($1.93 billion), and its net profit attributable to shareholders soared 396.5% to 4.57 billion yuan for the first six months of 2025, compared with last month's forecast of at least 200% revenue growth and 350% rise in profit.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Lafufus are counterfeit versions of Labubus that have proliferated in the wake of the original's popularity, with everyone from street vendors to Facebook sellers either selling them outright as fakes or attempting to pass them off as originals in order to profit off the scarcity of the original.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

If you're on the hunt for a Labubu doll for your child, be on the lookout for fakes - they come with an urgent warning!

Revenue outside mainland China jumped to US$778 million in the first six months, making up about 40 per cent of total sales.

The following blind boxes will be available for purchase Tuesday night, Aug. 19: Have a Seat Vinyl Plush Blind Box − Single boxes and whole sets will be available to order during launch. Exciting Macaron Vinyl Face Blind Box (pre-order) − Single boxes and whole sets will be available to order during launch. The estimated shipping date is Sept. 29.