MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

Alli Webb is back in the hair category, but the perfect blowout is out. Instead, the Drybar cofounder’s new hair brand, Messy ...

“As our first ever sports partnership in the US, working with the DCC is the perfect opportunity to introduce the magical ...