As Facebook’s popularity surged, Zuckerberg began building a social media empire, acquiring some of the most popular startups in the industry. This included purchasing Instagram

Meta’s antitrust trial, in which the government contends the company killed competition by buying young rivals, hinges on unknowable alternate versions of Silicon Valley history.

According to an internal email, Mark Zuckerberg once suggested spinning out Instgram as solution to its 'cannibalization' of Facebook.